Cold outreach · They just raised, hired, launched or expanded.
The trigger event
Subject{trigger}
Hi {first},
Saw that {company} {trigger}. Congratulations. Growth like that usually means {pain} gets harder before it gets easier.
We help teams like yours {outcome}. Worth a quick look at how {customer} handled the same stage?
{myname}
Cold outreach · The pain is well known in their role.
Problem · Agitate · Solve
Subject{pain}?
Hi {first},
Most {role}s I speak with say {pain} eats more of their week than it should.
The cost usually shows up later — missed targets, rushed fixes, a team stretched thin.
{mycompany} helps {role}s {outcome}. Open to seeing how it works?
{myname}
Cold outreach · You have a recognisable customer in their space.
Social proof
Subjecthow {customer} did it
Hi {first},
{customer} had the same challenge I'd guess {company} has: {pain}.
Working with us, they were able to {outcome}.
Would it be useful if I sent over the two-minute version of what they changed?
{myname}
Cold outreach · You want the lowest-friction reply possible.
The one-question email
Subjectquick one, {first}
Hi {first},
Is {pain} on your list for this quarter at {company}?
If it is, I have an idea that helped {customer} {outcome}. If not, no worries at all.
{myname}
Cold outreach · The outcome is easy to picture.
Before · After · Bridge
Subject{company} without {pain}
Hi {first},
Right now, {pain} probably means a lot of manual work for your team.
Picture the same quarter where you {outcome} instead.
That's the gap {mycompany} closes. Want me to show you how in 15 minutes?
{myname}
Cold outreach · You noticed something specific on their site or feed.
The observation
Subjectyour post on {trigger}
Hi {first},
Your recent post about {trigger} stuck with me — especially the point about {pain}.
We've been helping {role}s {outcome}, and your post made me think it might be relevant.
Happy to share what's worked, if useful?
{myname}
Cold outreach · You are not sure who owns the problem.
Right-person referral
Subjectwho owns {pain}?
Hi {first},
Could you point me to whoever at {company} looks after {pain}?
We help teams {outcome} and I'd rather reach the right person than guess.
Thanks either way,
{myname}
Cold outreach · You have a useful guide, benchmark or teardown.
Value first (give a resource)
Subjectidea for {company}
Hi {first},
I put together a short breakdown of how {role}s are tackling {pain} this year — no pitch inside.
Want me to send it over?
{myname}
{mycompany}
Cold outreach · You work with others in their niche.
Mutual peer / competitor
Subject{customer} and {company}
Hi {first},
We work with a few teams in your space, including {customer}, on {pain}.
The common result has been to {outcome}.
Is this something {company} is looking at, or already solved?
{myname}
Cold outreach · Senior buyers who skim everything.
The three-liner
Subject{outcome}
{first} — we help {role}s {outcome}.
{customer} is a recent example.
Worth a chat?
{myname}
Cold outreach · You both attended or they spoke.
After an event or webinar
Subjectafter {trigger}
Hi {first},
Thanks for your talk at {trigger} — the part about {pain} was the most practical thing I heard all day.
We help {role}s {outcome}. Would a short follow-up chat be useful?
{myname}
Cold outreach · You sell a done-for-you service.
Agency / services pitch
Subjectan idea for {company}
Hi {first},
I had a look at {company} and noticed {trigger}.
We're a small team that helps companies like yours {outcome} — recently for {customer}.
I jotted down two ideas specific to you. Want me to send them?
{myname}
{mycompany}
Cold outreach · You are a founder writing to a founder.
Founder to founder
Subjectfounder question
Hi {first},
Fellow founder here. I'm building {mycompany} because {pain} kept biting us at our last company.
We now help teams {outcome}. Would you be open to 15 minutes to tell me if we're solving a real problem for companies like {company}?
{myname}
Cold outreach · No reply after 3–4 attempts.
The breakup (last touch)
Subjectclose the loop?
Hi {first},
I haven't heard back, so I'll assume {pain} isn't a priority right now — completely fair.
I'll stop following up. If it becomes one, just reply to this thread.
All the best,
{myname}
Sales follow-ups · Sales follow-up email
After a cold email: new angle
SubjectRe: {topic}
Hi {first},
A different way to put my last note: most teams I talk to only notice {topic} when it is already costing them a deal or a deadline.
If that sounds familiar at {company}, I can show you how others catch it earlier. Worth 15 minutes?
{myname}
Sales follow-ups · Sales follow-up email
After a discovery call: recap + next step
Subjectrecap: {topic}
Hi {first},
Thanks for the time on {day}. What I heard:
- the main goal is [goal]
- the blocker today is [blocker]
- [person] needs to be involved before a decision
As agreed, the next step is [next step]. Does [date/time] still work?
{myname}
Sales follow-ups · Sales follow-up email
Stalled deal: the simple question
Subjectstill a priority?
Hi {first},
Is {topic} still on the list for this quarter, or has something else jumped the queue?
Either answer helps me — I would rather know than keep nudging.
{myname}
Meetings · Follow-up email after a meeting
Thank you + recap
SubjectThanks + next steps from {day}
Hi {first},
Thanks for making time on {day}. A quick recap so we are on the same page:
1. [Key point or decision]
2. [Key point or decision]
Next steps
- {myname}: [action] by [date]
- {first}: [action] by [date]
Talk on [date] — shout if anything above looks off.
{myname}
Meetings · Follow-up email after a meeting
Short thank-you (networking)
Subjectgreat meeting you, {first}
Hi {first},
Thank you for the conversation about {topic} — the point about [specific detail] has stuck with me.
As promised, here is [resource/intro]. Happy to return the favour any time.
{myname}
Meetings · Follow-up email after a meeting
Meeting recap, no reply
SubjectRe: Thanks + next steps from {day}
Hi {first},
Floating this back up. The one thing I need from your side to keep {topic} moving is [specific item].
If the timing has changed, just let me know and I will adjust.
{myname}
Sales follow-ups · Proposal follow-up email
First check-in
SubjectRe: proposal for {company}
Hi {first},
Checking whether the proposal for {topic} answered your questions. If anything needs to change for your team — scope, timing or format — I can adjust it.
What would a sensible next step be on your side?
{myname}
Sales follow-ups · Proposal follow-up email
Offer a walkthrough
Subjectwalkthrough for your team?
Hi {first},
Proposals often get stuck when the person who signs was not on the calls. Would a 15-minute walkthrough with [decision-maker] help?
I can also send a one-page summary if that is easier to forward.
{myname}
Sales follow-ups · Proposal follow-up email
Close the loop
Subjectclosing the loop on the proposal
Hi {first},
I have not heard back, so I will assume {topic} is on hold for now — no problem at all.
The proposal stays valid until [date]. If things change, reply here and I will pick it up.
{myname}
Sales follow-ups · Polite follow-up email
Gentle reminder
Subjectgentle reminder: {topic}
Hi {first},
I know things get busy, so a gentle nudge on {topic}. All I need is [specific thing] by [date] to keep things on track.
Thank you,
{myname}
Sales follow-ups · Polite follow-up email
Make it easy to answer
Subjectquick question on {topic}
Hi {first},
To make this easy: would option A ([option]) or option B ([option]) work better for you?
A one-word reply is perfect.
{myname}
Sales follow-ups · Polite follow-up email
Last, gracious note
Subjectlast note on {topic}
Hi {first},
I will stop nudging after this one. If {topic} becomes useful later, just reply here and I will pick it straight back up.
Thanks for your time,
{myname}
Meetings · Meeting request email
To a prospect
Subject15 minutes on {topic}?
Hi {first},
I work with teams like {company} on {topic}. I have one idea that I think could [specific outcome] for you.
Would 15 minutes on [Tue 10:00] or [Thu 14:00] ([time zone]) work for a video call? If neither suits, send me a time that does.
{myname}
Meetings · Meeting request email
To a client
SubjectMeeting request: {topic}
Hi {first},
I would like to set up 30 minutes to review {topic} — specifically [point 1] and [point 2], so we can agree the plan for next month.
Does [date, time] or [date, time] work? I will send a video link once you confirm.
Thanks,
{myname}
Meetings · Meeting request email
To a colleague or manager
Subjecttime to talk {topic} next week?
Hi {first},
Could we grab 20 minutes next week to talk through {topic}? I want to [decision or input you need] before [deadline].
I am free [slot] or [slot]. Happy to work around your calendar.
{myname}
Sales follow-ups · Follow-up email subject lines
No response (same thread)
SubjectRe: {original subject}
Hi {first},
One more thought on this: [new angle or example in one sentence].
Worth a quick look?
{myname}
Sales follow-ups · Follow-up email subject lines
New angle (new thread)
Subjecta resource on {topic}
Hi {first},
No pitch this time — here is [resource] on {topic} that teams like {company} have found useful.
{myname}
Sales follow-ups · Follow-up email subject lines
Breakup
Subjectshould I close your file?
Hi {first},
I have not heard back, so I will assume {topic} is not a priority right now. I will stop following up — reply any time if that changes.
{myname}
Job search · Follow-up after sending a resume
One week after applying
SubjectFollowing up: [role] application
Hi {first},
I applied for the [role] position at {company} on {day} and wanted to confirm it reached you. I am especially keen on this role because [specific reason tied to the team or product].
In my current role I [one concrete accomplishment with a number]. My resume is attached again for convenience.
Is there anything else I can share?
{myname}
Job search · Follow-up after sending a resume
Sent directly to a hiring manager
Subject[role] application — {myname}
Hi {first},
I recently applied for the [role] opening on your team. I noticed {company} is [recent news or project], and I have done similar work: [accomplishment].
Would you be open to a short call, or should I wait to hear from the recruiting team?
Thank you,
{myname}
Job search · Follow-up after sending a resume
Second and final follow-up
SubjectRe: Following up: [role] application
Hi {first},
A last note on my application for [role]. I remain very interested, and I understand these processes take time.
If the role has been filled, I would be grateful to be considered for similar openings.
Best,
{myname}
Job search · Follow-up after an interview (no response)
Thank-you (within 24 hours)
SubjectThank you — [role] interview
Hi {first},
Thank you for speaking with me on {day} about the [role] role. I enjoyed hearing about [specific topic from the interview], and it made me even more excited about the chance to [what you would work on].
Please let me know if I can share anything else.
{myname}
Job search · Follow-up after an interview (no response)
Status check (no response)
SubjectFollowing up on my [role] interview
Hi {first},
I hope your week is going well. I wanted to follow up on my interview for [role] on {day}. I am still very interested and would love to know if there is an updated timeline.
Thank you again for your time.
{myname}
Job search · Follow-up after an interview (no response)
Final note
Subjectthank you, and a final note
Hi {first},
I have not heard back about the [role] position, so I assume you may have moved forward with another candidate. Thank you for the opportunity to meet the team.
I would welcome being considered for future roles at {company}.
{myname}
Job search · Follow-up after a job application
Online application
SubjectApplication for [role] — following up
Hi {first},
I applied for the [role] role at {company} on {day}. I am excited about it because [specific reason], and in my last role I [accomplishment].
Could you share where the process stands, or whether there is anything else I can send?
Thank you,
{myname}
Job search · Follow-up after a job application
After a referral
Subject[referrer] suggested I reach out about [role]
Hi {first},
[Referrer] on the [team] team suggested I contact you about the [role] opening, which I applied for on {day}.
I have [relevant experience in one line]. Would you be open to a brief call?
{myname}
Job search · Follow-up after a job application
After a career fair
Subjectgreat meeting you at [event]
Hi {first},
Thank you for chatting with me at [event] about [role/team]. Our conversation about [topic] confirmed it is the kind of work I want to do.
I have now applied online and attached my resume. I would welcome the chance to talk further.
{myname}
Job search · Referral request email
From a friend or ex-colleague
Subjectcould you refer me for [role]?
Hi {first},
I hope things are good at {company}. I am applying for [role] ([link]) and would really value a referral if you feel comfortable.
Why I think I fit: [two-line summary]. My resume is attached, and here is a short blurb you could paste:
"[2–3 sentence blurb]"
No pressure at all if it is not a good fit.
{myname}
Job search · Referral request email
To someone you have not met
Subjectquestion about [team] at {company}
Hi {first},
I am applying for [role] on the [team] team and saw you work there. Before I apply, would you be open to a 10-minute chat about what the team values?
If after that you feel comfortable referring me, I would be grateful — but the advice alone would help.
{myname}
Job search · Referral request email
Through a mutual contact
Subject[mutual contact] suggested I ask you
Hi {first},
[Mutual contact] suggested I reach out. I am interested in [role] at {company}; my background is [one line].
Would you be willing to refer me, or point me to the hiring manager? I have attached my resume.
Thanks so much,
{myname}
Customers · Checking-in email
Client check-in with a reason
Subjecthow is [project] going?
Hi {first},
It has been about [time] since we wrapped [project]. I was curious how [specific result or feature] is holding up now that your team has used it for a while.
Anything you would change, or anything new on your plate for next quarter?
{myname}
Customers · Checking-in email
Prospect check-in with a trigger
Subjectsaw the news about {company}
Hi {first},
Congratulations on [news]. Moments like this often make {topic} more pressing.
When we spoke in [month] the timing was not right — has anything changed?
{myname}
Customers · Checking-in email
Reconnect with an old contact
Subjectthought of you, {first}
Hi {first},
I came across [article/event] about {topic} and thought of our conversation at [where you met].
How are things at {company}? Happy to swap notes if useful.
{myname}
Customers · Re-engagement email
Cold lead: what changed
Subjectwhat changed since we spoke
Hi {first},
When we last spoke in [month], {topic} was not a priority. Since then we have [specific change: feature, pricing, integration].
Is it worth another look, or should I check back later in the year?
{myname}
Customers · Re-engagement email
Lapsed customer
Subjectnew since you left: [feature]
Hi {first},
When {company} cancelled, the reason was [reason]. We have since [how you addressed it].
If it helps, I can set up a trial so your team can see it without commitment. Interested?
{myname}
Customers · Re-engagement email
Permission to close the file
Subjectshould I close your file?
Hi {first},
I have not heard from you in a while, so I want to check: should I keep you posted on {topic}, or close your file for now?
A one-word answer is perfect — either is fine.
{myname}
Customers · Upsell email
Near a plan limit
Subjectyour team hit [limit]
Hi {first},
Your team at {company} is now at [usage] of [limit] on your current plan — great to see.
The [next plan] removes that cap and adds [one relevant feature]. Want me to send the numbers for your usage?
{myname}
Customers · Upsell email
Feature they asked for
Subjectthe feature you asked about
Hi {first},
A while ago you asked whether we could [request]. That is part of [add-on/plan], which [outcome in one line].
I can switch it on as a two-week trial for your team if you would like to try it.
{myname}
Customers · Upsell email
Ahead of renewal
Subjectahead of your renewal
Hi {first},
Your renewal is on [date]. Before then, it might be worth a 15-minute review: what has worked, what has not, and whether [option] would fit how your team uses the product now.
Would [day] work?
{myname}